THE DISGUSTING FOOD MUSUEM
80 OF THE WORLD’S MOST DISGUSTING FOODS
Food is so much more than sustenance. Curious foods from exotic cultures have always fascinated us. Unfamiliar foods can be delicious, or they can be more of an acquired taste. While cultural differences often separate us and create boundaries, food can also connect us. Sharing a meal is the best way to turn strangers into friends. The evolutionary function of disgust is to help us avoid disease and unsafe food. Disgust is one of the six fundamental human emotions. While the emotion is universal, the foods that we find disgusting are not. What is delicious to one person can be revolting to another.
Here are a few of the delicacies included in the Disgusting Food Museum:
Surströmming- Fermented Herring from Sweden.
Cuy – Roasted Guinea Pigs from Peru.
Casu Marzu – Maggot-Infested Cheese from Sardinia
Stinky Tofu – Pungent Bean Curd from China.
Hákarl – Well-aged Shark from Iceland.
Durian – Infamously Stinky Fruit from Thailand.
Rocky Mountain Oysters – Bull Testicles from the United States.
The exhibit features a fully curated experience with informative signage and items to smell, touch, and taste at the tasting bar which allows visitors to try select food items from the collection. The Disgusting Food Museum inspires conversation, dialogue, and debate.
“The idea that anything labeled “food” can be described as “disgusting” is minefield running up against cultural tastes and person preferences, not to mention the shrinking ability of some countries to feed all their people. But clearly, if every human had a cornucopia of the world’s edibles laid out on a table stretching from one end of the art to the next, not everyone would dig enthusiastically into, say, a lamprey pie, a silver of maggot-infested pecorino or a chunk of rotten shark meat.”
“It’s easy to read the museum as a culturally inventive house of culinary horrors, but by diving into the world of disgust they are hoping to change the way people eat and maybe save the world.”
“The was a time when museums were reserved for fine art and high-brow nonsense we only pretend to understand. These days, the world is full of wonderfully weird museums accessible to the everyman with everything form broken relationships and all things phallic to ramen and barbed wire. Not, Sweden is set to open one more; the world’s grossest food museum.”
“Welcome to the world’s first exhibition devoted to foods that some would call revolting. The museum’s name and its contents are pretty controversial — one culture’s disgusting is another culture’s delicacy. That goes for escamoles, the tree-ant larvae eaten in Mexico, or shirako, the cod sperm eaten in Japan, or bird’s nest soup, a Chinese dish of nests made from bird saliva. The name is meant to grab visitors’ attention, but that’s the point that West says he’s trying to make: Disgust is a cultural construct.”
HIGHLIGHTS
- LICENSE: All concepts & content are curated by Dr. Samuel West and Andreas Ahrens.
- UNIT SIZE: Unit is suited for venue size of 3000-5000 sq. ft. For very large venues, exhibit displays can be extended and additional exhibit items can be added to suit the cultural demographic. Smaller venues might necessitate the removal of some exhibit items.
- VISIT TIME: Average visit time of 1 hour.
- TICKET PRICE: Average ticket $15
- EXHBITION RUN: The recommended run is a minimum 6-weeks, ideally 3-6 months
- DESIRED VENUES: We are open to multiple types of partners including science centers, museums, galleries, expos, universities, business associations, corporate conferences, entrepreneurs, and/or promoters
- FINANCIAL STRUCTURE: https://disgustingfoodmuseum.com/openadfm/
HOSTING THE EXHIBITION
- LICENSE: All concepts & content are curated by Dr. Samuel West and licensed through SEE LV, Inc.
- UNIT SIZE: Unit is suited for venue size of 3000-5000 sq. ft. however smaller size pop-up unit is available for short-term exhibits, corporate conferences, lectures, food tastings, and retail spaces. The exhibit can be adapted to different size venues. For very large venues, exhibit displays can be extended and additional exhibit items can be added to suit the cultural demographic. Smaller venues might necessitate the removal of some exhibit items.
- VISITOR COUNT: The recommended venue size can host around at least 100 visitors at any given time.
- VISIT TIME: Average visit time of 1 hour.
- TICKET PRICE: Average ticket $15
- EXHBITION RUN: The recommended run is a minimum 6-weeks, ideally 3-6 months
- DESIRED VENUES: We are open to multiple types of partners including science centers, museums, galleries, expos, universities, business associations, corporate conferences, entrepreneurs, and/or promoters
- SHIPPING: The exhibition is a modular unit consisting of several boxes of display items. Many items will be sourced locally to ensure freshness
- BUILD: The load-in and build requires maximum 7-days with a breakdown and load-out at a maximum of 4-days. Production crew installs on-site with supervision of See Global Entertainment
- FINANCIAL STRUCTURE: We offer a flexible financial structure and pricing varies based on duration of exhibition, venue, and operational requirements
- EXHBITION RUN: The recommended run is a minimum 6-weeks, ideally 3-6 months
VENUE REQUIREMENTS
- 3000-5000 square feet
- Modular Display Cases/Tables
- In-House lighting to augment exhibit light kit
- Air-Conditioning
- Booking Time: 6-weeks to 3-months
- Staff available to run tasting station
- Standard power outlets available
- Sound System / Flat Screen TV’s
- WiFi
- Refrigerator/Freezer and Storage Space
This is a sample floor plan rather than an exact replication. Measurements as shown in image below:
MEDIA HIGHLIGHTS
TOUR HISTORY
A+D Museum in Los Angeles, CA, USA
Mandalay Bay Convention Center, Las Vegas, NV, USA
UPCOMING TOUR DATES
Coming Soon
WHAT WE OFFER
Interested in hosting a See Global Entertainment exhibition?
- Location scout and planning for the exhibit
- All exhibit items with fully curated and informative signage delivered in 8-10 shipping boxes.
- Training of staff along with setup of all exhibit items with assistance of SEE Production Manger
- Technical plans and documentation for the local exhibit productions
- Provide marketing & promotional materials including digital, print, and video files
- Liaison for merchandise supplier to provide items for sale with a $ split negotiated
- Physical tickets/vomit bags as well as most tasting bar foods
- Liaison with ticketing agencies unless a the venue has an existing exclusive agreement with another ticket agent
- Consultation throughout the exhibition run
- Social Media Management and Digital Marketing Management Packages
- One of the founders will attend the opening ceremonyand press coverage to publicize the exhibit
WHAT IS EXPECTED OF THE VENUE/PROMOTER
Disgusting Food Museum has two main parts: the exhibit and the tasting area. Both are needed for the optimal experience. The visitors start by going through the exhibit to learn about food from around the world and then get a chance to try a selection of the foods at the tasting bar. No staff interaction is normally needed during the exhibit visit. At the tasting bar 1-3 staff, depending on visitor intensity, are needed.
- Venue meets all of the requirementsneeded to run the exhibition and has a minimum size 250 meters, recommended size 350-500 sq. meters.
- Visit a current running show to understand the exhibit
- Operate the exhibition and exhibit all items, while providing ample space for visitors.
- Secure funding to fulfill upfront costs, expenses included in the technical rider including but not limited to:
- Furniture:Chairs and tables, display cases with lighting, house lights, and any carpets required
- Ticket Booth: To include a payment solution as well as internet, benches and/or tables as needed for staff
- Tasting Bar Counter: Combined counter length of 4m-8m (Straight or L shaped)
- Audio / Visual: To include flat screen TV’s and audio guides (if used as an enhancement)
- Merchandise Shop: For apparel, merchandise, and/or food for sale. Minimum size 25 square meters.
- Storage: To hold shipping containers, merchandise shop items between operational hours, extra food, cooking utensils, and refrigerator
- Contract a local crew to assist SEE ProductionManger with load-in, build, break-down, and load-out
- Recruit the team needed to run the show or have a functioning infrastructure within the venue
- Follow and manage the production of the exhibition according to the documentation
- Provide marketing & advertising while building/establishing /utilizing relationships with local communications agencies to promote the show
- Delivery of all exhibit items sent back to SEE storage facility or directly to the next exhibition location in the original shipping containers
CONTACT US TO RECEIVE A CUSTOM QUOTE
The standard structure is a setup fee, plus a percentage of ticket sales. To receive a custom quote, contact us.
Links to the CLIENT SUBMISSION FORM>>> linked to Bookings@SeeGlobalEntertainment.com
PAST SPONSORS/PARTNERS
PAST SPONSORS
City of Malmo
PAST PARTNERS
A+D Museum of Architecture and Design
REVENUE STREAMS
Ticket Sales, Group Sales, Audio Guide Rental, Exhibition Guide, DVD/CD, Merchandise, Photo Opportunities, Café’, Sponsorship, Activations, and Private/Corporate Events
DOWNLOADABLE MATERIALS
1. DFM Prospectus
2. DFM Strategic Marketing Deck
3. DFM Sponsorship Deck
4. DFM Merchandise Deck
5. DFM Press Releases
6. DFM High Resolution Marketing Imagery & Videos
7. DFM Production & Operations Tech Rider
(Requires NDA signature)
8. DFM Assets List
(Requires NDA signature)
BOOK AN EXHIBITION
Interested in hosting a See Global Entertainment exhibition? Contact us today to learn more.
CLIENT PORTAL
Access the client portal available to potential clients who have submitted a request for a proposal and have received a login & password.