Las Vegas, Nevada – June 20, 2023 – The beloved little blue Smurfs have partnered with Las Vegas-based SEE Touring Exhibitions Inc. to create an innovative new digital interactive experience, powered by XSpace, that will transport visitors into the magical world of the Smurfs.

The new attraction, called “SMURFS – THE ADVENTURE”, will launch on the XSpace platform, a cutting-edge technology developed by Smart Entertainment, Ltd., to create an interactive experience like no other. The XSpace platform combines immersive video projection and “phygital” systems that control sound, light, video, and personalized interaction into one experience that can react and change in the blink of an eye. Young visitors will be able to explore the Smurfs’ Village and physically interact with their favorite Smurfs in ways never before possible, without headsets, goggles, or other appliances.

“We’re thrilled to be partnering with SEE Touring Exhibitions Inc. to bring the Smurfs to life in a whole new way,” said Philippe Glorieux, CMO and Head of Family Entertainment Experiences at IMPS/Lafig, the worldwide Licensor of the Smurfs. “This attraction will be a must-Smurf experience for young fans.”

SEE Touring Exhibitions Inc., part of the family of SEE companies and a leader in the entertainment industry, is excited to be collaborating with The Smurfs on this groundbreaking project. “We’re always looking for new ways to push the boundaries of interactive entertainment,” said Martin Biallas, president of SEE Touring Exhibitions Inc. “This partnership is the perfect opportunity to do just that.”

Smart Entertainment, the creator of XSpace, the technology platform behind the innovative new attraction, is confident that their technology will revolutionize the way people experience the brands they love. “We’re extremely excited to be working with Smurfs and SEE Touring Exhibitions Inc. to create a touring experience that combines our cutting-edge technology with the beloved characters of Smurfs,” said Carmi Wurtman, CEO of Smart Entertainment.

In advance of the global release of The Smurfs 2025 movie starring Rihanna “SMURFS – The Adventure” will open in 2024 at locations in the United States to be announced. Stay tuned for more details about this new project.